Plot 6, Road 9, Jubilee Hills, Hyderabad 33

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PRISTINE Milk from FORTUNE DAIRY

Pristine - Freshest Milk from Our Farm to your Home

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Our Brand

Pristine is a Premium brand, Farm to Home milk delivery initiative in Hyderabad. We deliver over 2500 liters everyday to various locations in the city. We have been recognized as the pioneers of the fresh milk concept, and one of the leading boutique dairy farms in the city.

 

Milking Process

  • Animals are washed with efficient washing canopy, while udders are washed with potassium permanganate solution and checked for mastitis before milking.
  • Milking is done untouched by hand, with our state of the art Herringbone Milking Parlor from GEA Farm Technologies.
  • Milk is collected automatically through sterilized pipelines that lead directly to the pasteurization vats.
  • Udders are again cleansed with sealant and teat dip solution, to prevent contamination and mastitis, and are then led to the exercise paddocks.
  • Milking parlor is washed with dairy detergents using the effectual CIP Sinetherm system.
  • After samples of milk are analysed to check Somatic Cell Count, Fat Content, Pathogenicity, etc. the milk is vat pasteurized, cooled and packed.
  • The milk pouches are stored in Bulk Milk Coolers, to maintain cold chain until delivery.
  • Due to our proximity to the city, we can maintain a farm to home concept while maintaining the cold chain at reasonable levels.

 

Infrastructure

  • Healthy, High Quality Murrah Buffaloes fed on highly nutritious feed.
  • Clean and well ventilated animal sheds with good drainage systems.
  • Sophisticated washing canopy and advanced herringbone milking parlor from GEA Farm Technologies, Germany.
  • All Milk Processing and Cold Chain Maintenance done on the farm, with Vat Pasteurization Unit, Quality Control Lab, Bulk Milk Coolers and Walk In Coolers.

 

How is Pristine Milk different and better?


Pristine Milk arrives at your doorstep within 24 hours of milking, at its freshest best. Our Milk is drawn using Milking machines (Herringbone Parlor and Bucket Milking Systems from GEA Farm Technologies, Germany), mostly untouched by hand. The milk thus collected into our receiving tanks is instantly pasteurized, chilled and packaged on the farm itself. Proper refrigeration is the most important factor in preserving the freshness of milk because bacteria grows rapidly in milk that is at room temperature for more than an hour, and may cause serious illness. On our farm, the entire Supply chain is monitored and the milk packed is maintained at 4º C in walk in coolers till it is picked up for delivery. delivery. The chilled milk is then delivered to your home. We take pride in saying that we work in accordance with the best dairy practices in the world.

 

What makes Pristine milk expensive?


Pristine Milk is Pure and Fresh Milk from our Farm to your Home. The buffaloes are given a planned wholesome meal according to our proprietary formula. The fodder that is fed to the buffalos and cows includes corn, maize and napier. The feed includes cotton cake, corn powder, horse gram, red gram, and wheat husk. Feed supplements include mineral mixture, calcium, jaggery, and salt. This ,Total Meal Ration, is designed to keep our animals at the pinnacle of health to provide nutritious, wholesome milk that is naturally full of goodness. The milking, pasteurization and packing process is completely mechanized, and in conformity with international dairy standards. This degree of dairy perfection does cost money, but considering all that goes into its making, it is worth every penny!